Why Buyer Persona Is So Important In A Business?
Don’t you love to stand out against your competitors? Every business aims to duplicate one
another and see who will be the superior, while you work in bringing out the uniqueness of
There is only one thing missing in social media marketing of your competitors who keep on
competing with one another, they forget to conduct a buyer persona. Instead of joining the
rivalry, take advantage of the core insights of creating a buyer persona to stick with your
Importance of the buyer persona in a business
1. Understand the needs and wants of your customers
Once you have learned the things that make your customers follow and engage with you
continuously, it will be easy for you to line up your content to the audience. Provide
valuable content wherein you can connect your products and services. You can advertise
through content without sounding like more sales.
2. Get the best quality leads you ever wanted
Creating the buyer persona, it will rapidly improve the way you handle and conduct social
media marketing efforts. Identifying what interests and attracts them, you can set your
promotions directly to your desired target market, at the right time and to the right
location. In this case, you will stop wasting the capital money you have invested in your
company by not targeting the wrong customers for your products and services.
3. You can develop more products effectively.
For every target audience, you are aiming for, it means you will get different personas.
Whereas, due to the technology influence, you can produce more products that can cater to
Knowing who are your target audiences and the actual followers, you can drive people
closer to your products and services through social media marketing. Every client demands
a product, every client demands a service.