Case Studies

Many shops are cynical about having a website presence.  After all, who needs a website if the customers only buy products in-store, right?

Wrong.

Passion is our own brand and we can demonstrate how useful our Cardiff shop website Passiononline.net is to the customers who visit our store.

• It contains an interactive map and directions so that customers can easily find us, and calculate how long it takes to get here
• It shows photos of what to expect when you arrive, important in our line of business
• Opening hours and details of bank holidays
• Contact information – including live online help, after all we’re online all day at work
• Latest news about the store

Why have 2 websites you may wonder?

The reason is that search engines become confused over which type of service one or the other is offering, so by having a site that focuses solely on our Cardiff store, we can ensure that relevant and up to date information is shown on this site that will be of use to customers who are planning a visit to us.

Because we have an ecommerce site too we have been able to take this a stage further:

The content of the website is kept fresh and up to date, but no-one has to manage it. How cool is that!

All we do is extract relevant areas of our blog, new products on our website and our Facebook Fans and Twitter feeds.  We inject information from our Whats On calendar.  We can show details of sales promotions too.

There are many, many things you can do with a website.  Contact us today to learn how to make your site work harder for your business.